World Vyshyvanka Day is an international holiday dedicated to preserving the iconic Ukrainian embroidered shirt (known as ‘vyshyvanka’) as a symbol of the material and spiritual heritage of the Ukrainian people.
The initiative began as a small student flash mob in Chernivtsi in 2006.
Every year on the third Thursday in May, Ukrainians and friends of Ukraine from more than 100 countries wear vyshyvanka in celebration of this heritage.
Due to the full-scale Russian invasion, many Ukrainians were forced to leave their homes without their vyshyvanka shirts.
The EU Delegation to Ukraine together with the Ukrainian Institute organised an international digital campaign #VyshyvankaDay2022 to:
- help Ukrainians who are far from home and do not have access to their vyshyvanka celebrate this piece of their cultural heritage;
- invite people internationally to show solidarity with Ukraine and learn about the art of vyshyvanka;
- promote EU solidarity towards Ukrainian audiences and the Ukrainian Institute towards EU audiences.