• raise awareness of regional media journalists and social media influencers about EU support for education and youth in Ukraine
• improve information quality and awareness of the target population and general public about educational and lifelong learning opportunities provided by the EU to the education sector and Ukrainian youth
• encourage journalists to explore the topic of EU-Ukraine cooperation and European integration at large.

The contest will run from 08 November to 15 January 2025.

Entry submission deadline – 15 January 2025 at 23:50 local time.

The winners will be announced at the closing event of the All-Ukrainian ‘Together We Learn & Grow’ communication campaign in February 2025.

Also, the Guide for Journalists on the EU’s support to Education & Youth with useful resources and articles of the winners of the contest will be presented there.

Journalists from regional and local print and online media, TV/radio studios, and social media influencers with established communication channels and consistent audiences are invited to apply. Social media influencers should have a minimum of 4,000 followers and demonstrate a high engagement rate on their posts.

The contest accepts text, video/audio materials, publications in social networks that meet the international professional standards of journalism and technical criteria defined for this contest (see the section “Entry requirements”).

The contest will accept entries published during the contest time period or no earlier than 15 April 2024; such entries are expected to address the role and importance of the European Union’s support for Ukrainian education and youth, in particular:

• access to education and safe learning space
• lifelong learning and skill building schemes
• more attractive vocational education and training and new opportunities for young veterans
• supporting sustainable operation and development of universities and colleges
• empowering young people, developing youth leadership, as well as strengthening the role of young leaders in local communities and integrating the younger IDP generation into host communities
• lifelong learning in human capital retention and its importance for Ukraine’s recovery and European integration.

• up to 8000 characters for media items / articles published on online publications
• up to 10 minutes for TV
• up to 10 minutes for radio stories / podcasts
• posts and/or up to 1,5 minutes reels for the social media
• language – Ukrainian
• texts/stories should be completely original and contain no adoptions or plagiarism
• entries may be sent via email (scan/link)
• submissions should reflect the author’s awareness and understanding of the nature and scope of EU support to Ukrainian education and youth and the overall context but be based on specific cases from local experiences.

Entries that do not meet the criteria stated above or submitted after the deadline will not be considered by the jury.

You can submit an application through the Google form, where you need to add a link to your material or a photo or scan of the material (in case the link is missing for some reason).

online media, TV, radio, social media content.

In each category, the jury may select three winners to be awarded valuable prizes:

1^st place – Bluetti charge stations

2^nd place – tablets

3^nd place – multifunctional power banks.

The panel has the right to propose additional nominations for those contestants who have not been selected as winners, but whose entries are recognised as valuable in terms of originality and/or other criteria.

Organising partner – Institute of Mass Information (IMI)

Media partner – Detector Media

The jury consisting of representatives of the EU Delegation to Ukraine, industry partners, and EU-funded communication projects Communicating European Union for Ukrainians and Media Support to the EU Delegation to Ukraine) will be appointed to evaluate the entries, select the winners in each category, and award special prizes.

The contest organisers and jury members will ensure the objectivity and confidentiality while reviewing and assessing the entries.

After the entry submission deadline, the jury will evaluate the entries according to the approved criteria-based scoring scheme.

The entries with the highest scores will be announced as winners.

The contest results will be published on the EU Delegation to Ukraine and its partners’ media resources, as well as in the national and regional media.